Justice Center News
The Justice Center News blog features our advocacy on issues affecting low-income New Yorkers today and the latest CBJC happenings. For press releases, click here. For publications, click here.
NELP Hosts Small Business Branding Makeover for Women Entrepreneurs
by CBJC Staff September 17, 2013
The Neighborhood Entrepreneur Law Project (NELP), in conjunction with BNY Mellon Legal Department’s Pro Bono Committee, Mayer Brown LLP, the National Minority Business Council, and Vera Moore Cosmetics, hosted a “Small Business Branding Makeover for Women Entrepreneurs” on Thursday, September 12, 2013 at BNY Mellon’s downtown corporate office.
Thirty-three New York entrepreneurs attended the free event to learn best practices for marketing their business and successful strategies for protecting their business’ brand and intellectual property. Akira Arroyo from NELP opened the evening’s program by introducing the guest speakers. Ajita Abraham from BNY Mellon and Allison Stillman from Mayer Brown shared their expertise on patents, trademarks, and other intellectual property matters. Emily Mason from BNY Mellon and Peter Columbus from Mayer Brown shared marketing and networking tips, along with successful strategies for developing an effective brand identity.
The presentations were followed by a short talk by special guest speaker Vera Moore, President & CEO of Vera Moore Cosmetics. Moore shared her personal journey as an entrepreneur who followed her passion to become the founder of one of the most progressive cosmetic and skincare lines in the country. Moore recounted her initial struggles as a black businesswoman in New York and the barriers within the highly competitive cosmetic industry she ultimately overcame to thrive for thirty-three years in business.
Two lucky attendees won complimentary makeovers by Vera Moore Cosmetics: Deidra Braz of Life In A Day Of and Angela Friedman of Angela Friedman. Entrepreneurs had the opportunity to network with each other and with attorneys from Mayer Brown LLP and BNY Mellon to receive informal business and legal tips over wine and cheese.
Recent posts
-
June 11, 2024
NELP and Partners Serve 40 Small Business Owners For National Small Business Month
In honor of National Small Business Month 2024, the City Bar Justice Center’s Neighborhood Entrepreneur Law Proj...
Read more -
April 22, 2024
NELP and Partners Empower Small Businesses on Annual Financial Institution Pro Bono Day
The City Bar Justice Center’s Neighborhood Entrepreneur Law Project (NELP) was proud to participate in the 5th A...
Read more -
April 19, 2024
Statement of the Executive Director of the City Bar Justice Center Opposing IOLA Diversion and the Undermining of Complementary Public Service Programs
The City Bar Justice Center strongly opposes the inclusion in the FY2024-25 New York State budget of an eleventh-h...
Read more